Marie-Cécile Cervellon is Head of Marketing Department and Full Professor of Marketing at EDHEC BUSINESS SCHOOL in France with a teaching expertise in brand management and luxury marketing. She is the co-director of the Summer Program “The Business of Luxury”. Currently, her area of research aims at understanding current trends of consumption such as circular models, second-hand and sustainable consumption. Her research is mostly conducted in hedonic and creative industries (luxury & fashion; perfume & cosmetics; fine food and hospitality). It is published in major international academic journals, such as MIT Sloan Management Review, Journal of Business Research, International Journal of Research in Marketing or European Journal of Marketing. She is the co-author of the book Revolutionary Nostalgia (2018) and co-editor of The Sage Handbook for Luxury Brand Management and Marketing (2026). She is cited in Newsweek, The Financial Times, New York Times and Wall Street Journal among other press outlets. She was nominated in 2025 by the World Luxury Chamber of Commerce among the Top luxury speakers in the world. Marie-Cécile holds a PhD from McGill University, Montreal, Canada and a Master Research from Paris IX-Dauphine University, France. She is an ESCP-EAP alumna.