Publications - Marketing

Our professors publish in the best international journals and have multiple theoretical and empirical interests, such as consumer behaviour, digital marketing or CSR.

Our professors publish in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. and are quoted in the international press such as the Financial Times or The Economist.

 

 

08.09.2026 - EDHEC publication

Permaculture: A subtle yet powerful and radical response to the global ecological crisis?

EDHEC VOX, September 2026


27.08.2026 - EDHEC publication

« Gender parity test » : quand la recherche aide l'industrie du jeu vidéo à progresser vers plus d'égalité

Diversity & Inclusion Chair, EDHEC VOX, August 2026


17.08.2026 - Article in a peer reviewed journal

Mindful gaming in a busy world: exploring the retro renaissance

European Journal of Marketing, August 2026


10.08.2026 - Article in a peer reviewed journal

Consumer responses to industrially processed food in hospitality: Is an authenticity crisis looming?

International Journal of Hospitality Management, Volume 140, August 2026


09.06.2026 - Case study

MALONGO : La RSE comme levier de différenciation durable ?

CCMP M2307, June 2026